People over Process

I help teams work better together and deliver stronger outcomes, build trust quickly with partners, bring clarity to complex problems, and engage stakeholders at every level. Don’t take it from me, here’s what my colleagues have to say…

Since Asaf joined the team, he has had a resounding impact. His contributions are felt in every project we collaborate on, and he clearly inspires his team to deliver their best work. As a change agent and thought leader, Asaf brings a fresh perspective that elevates our efforts. His strong critical thinking skills push partners to think differently, and his natural curiosity leads to insightful questions that drive progress. One standout area is Asaf’s attention to detail and strategic mindset, particularly in the tab navigation working group. He skillfully won over challenging partners by clearly outlining design patterns and clearly explaining the “why” behind it and proactively simplifying the engineers’ tasks… This initiative could not have succeeded without him.

— Executive Director, Product Management

As one of the most talented designers I've ever worked with, Asaf has consistently delivered outstanding results. His work set a new standard for design excellence and aligned perfectly with the company's strategic vision… Asaf is not only an exceptional designer but also a natural leader who fosters a collaborative and inclusive environment. His leadership in whiteboard sessions has encouraged team members to tackle problems collectively, resulting in more innovative solutions… Asaf masterfully presents and articulates his solutions to leadership, adapting his approach to align with leaders who are more solution and craft-focused.

— Executive Director, Product Design

Asaf is exceptional at thinking client-centrically and translating research into design. He did this in the design on the “vision state” for the acquisition flows, and the team continues to seek his feedback as a consultant (e.g., meeting scheduler). I’ve also observed Asaf guide and grow [Designer 1] and [Designer 2]. Under his mentorship, they are learning to think beyond visual design and focus on the holistic user experience.

— Vice President, User Research